MKT 346 Market Research
Offered in Fall & Spring Semesters. The market research process involves designing, conducting, and using marketing research studies. This course provides extensive coverage of the market research process, qualitative research, survey and data analysis. Also see Enrollment Requirements.
Cross Listed Courses
MSBA 546 & MGT 346
Prerequisite
Open to students with junior or higher standing who have completed
MKT 345 and
ECON 223 (or an equivalent statistics course).