MKT 350 Digital Marketing
Formerly MGT 338. This course focuses on the use of digital marketing at both strategic and tactical levels, including such topics as e-Commerce, e-CRM (Digital Customer Relations Management), search engine marketing (SEM), search engine optimization (SEO), interactive marketing, retargeting, mobile advertising and social media. The course has a practical orientation and will be guided by interactive lectures, case analysis, notable guest speakers and a hands-on examination of some of the tools of the trade. Prerequisites include MKT 345 (formerly MGT345).