MADM 635 Public Relations and Fund Raising
This is a graduate course, providing an overview of the realm of public relations and fundraising in organizations. As such, it is an introduction to these subjects, involving understanding of the principles and practices, the history and grow of media, especially social media, as a means of "getting the message out" to the public in a focused, and effective way. The course, particularly as this is an online course, will focus on case studies as learning tool. Students will interact individually, in virtual teams, and in discussions of critical learning areas any manager needs to understand the importance of planned, effective, and efficient publicity and fundraising efforts.
Prerequisite
Open to Master of Sciecne in Social Service Administration students only