MDIA 331 Multimedia for Strategic Communication
Contemporary journalism, public relations and strategic communications jobs are asking producers, both new and veteran, to "do more with less" while still demanding that they reach audiences on an ever-growing selection of platforms and storytelling formats. This course will explore how journalists and other media professionals can meet and exceed those expectations through the basics of audio production, video production and social engagement.
Students will create short-subject content on topics important to them and learn how a single storyline can yield multiple products and ways to engage, inform and motivate their audience.