BA 260 Small Business Management

This course is a survey class exploring the many factors involved in successfully starting and running a small business. The range of subjects include start up concerns, entity selection, funding sources, choosing a location, marketing, advertising, insurance, pricing, legal aspects, compliance requirements, budgeting, and business plans.

Credits

4

Prerequisite

BA 169Z

Course Learning Outcomes

Upon successful completion of this course, the student will be able to:

1. Explain options for business formation and other required processes to legally establish a business

2. Define methods of financing a business such as debt, equity, and cash flow

3. Analyze financial statements, balance sheets, and statements of cash flows

4. Develop a marketing plan covering all aspects of customer and product